Roosevelt University Collegiate Sports Rebranding
When Roosevelt University in Chicago Illinois decided to resurrect their collegiate sports program after several decades, I was enlisted by Studio Blue to design a logo that would represent the Roosevelt Lakers who compete in the National Association of Intercollegiate Athletics (NAIA).
Unlike the LA Lakers, this logo wasn’t just going on the basketball court. It also had to be emblazoned on the batting helmets and jerseys, the volleyball and track team uniforms.
Pretty much every sport the university would ever roll out would be properly fitted with this logo, so it had to be universal.